UX & Research Consultant
Bilingual (Spanish) - 100 %
Teaming - 100%
Design Thinking & Ideation - 90 %
Digital Marketing Strategy - 80 %
Business Analyst - 70 %
Data Analytics & Reporting - 85 %
Agile Method - 80 %
Detailed/Organized - 100 %
Consumer/ Retail Marketing - 70 %
Lifecycle Marketing - 90 %
Pragmatic - 80 %
Positive - 100 %
Content Strategy - 40%
WellRX Mobile App Design
ScriptSave 2019 | Xamarin Mobile App - Product Design
Lead UX, Ideation & product design. Discovery + 4 releases.
Visual Design Software (XD, Sketch, InVision) - 100 %
Information Architecture- 90%
Wire-framing & Prototyping - 90 %
Data Visualization - 80 %
User Research & Usability Testing - 80 %
Data Analysis/ Data Management - 80 %
Mobile Design Patterns (iOS & Google Material) - 85 %
Design Ops - 70%
Exploratory Data Analysis - 70 %
Google Analytics, AdWords - 70 %
BI Tools (Tableau, Microsoft Power BI, Looker) - 70%
Social Media Mining Tools (NUVI/Affinio) - 60 %
CMS (WordPress) - 70 %
Power Theft Recovery Dashboard
Jamaica Public Service 2018 | Power BI Analytics Dashboard Design
Exploratory Data Analysis, Data Visualization, Business Analysis.
SR. UX Consultant
Neudesic - Tempe, AZ | 2018 - 2019
Member of the IDX team supporting both digital platform and digital workplace service lines. Work in agile method to deliver enterprise-level services and custom applications on mobile, cloud and desktop. Lead product design and experience, while developing research plans and user test for continued optimizations. Collaborate with a team of developers, designers, architects, product owners, and business analyst to deliver the highest level of products and engagement with Neudesic's client and partners Including Microsoft, Amazon, and Google.
UX Consultant II
Neudesic - Tempe, AZ | 2017 - 2018
Member of the IDX team supporting both digital platform and digital workplace service lines. Work in agile method to deliver enterprise-level custom apps and software for both desktop and mobile devices. Work in collaboration with business analyst, project manager, product owner, developers and end users incorporating Neudesic’s 4D process to discover, define, design and delivery process with success.
Expanded role to collaborate with the advanced analytics and data science team supporting data visualization and exploratory data analysis. Developed process to design and develop Insightful data analytics platforms that set the highest standard in enterprise BI software design and usability.
2018 Q1 Culture Captain
2018 Q1 Awards Winner: Customer Experience
2018 Outstanding Team Achievement – ScriptSave Mobile App Team
Innovation Challenge Winner - 1st Place, Team HoloWorld | Microsoft HoloLens Remote Assistant
Behavioral Scientist (Digital)
Waggle Dance Marketing Research - Scottsdale, AZ | 2017 - 2018
Abstract empirical data to investigate the decision processes, interactions and communication strategies between the user and digital products, brands, and design. Specializing in the ethological study of user behavior with digital products and success of brand interaction and experience. Responsible for developing, conducting, analyzing, and presenting UX research and UI testing.
Serve as a design consultant to assigned clients to inform on user satisfaction and distill data into digestible easy to follow deliverables including identification of user needs and goals, task and workflow, ethnography and persona development as well as rapid iterative user testing.
Marketing Research Consultant
Waggle Dance Marketing Research - Scottsdale, AZ | 2015 - 2017
Specialize in informing on design by studying human responses and interaction to product and service related information and experiences. Collaborate with a team of professionals successful in marketing, research and psychology to help clients decide on a way to more efficiently and effectively market their products or services by providing deeper, richer insights about their consumers. Key member of cross-functional team of experts in marketing, social psychology, linguistics and digital data analysis for usability research; using data from a user testing analysis, to uncover the usability and emotional drivers of user interaction with digital product. Implement rigorous custom research techniques, to deliver accuracy, insights, actionability and/or ROI to inform and optimize products.
Associate Creative Director
Beautiful Easy - Scottsdale, AZ | 2017
Lead creative projects and develop concepts for packaging, display advertising, web and design all with best practices of usability in mind. Implement user testing and behavioral data collection method to optimize eCommerce conversion. Strategize and execute digital design for international markets. Scrape, aggregate and analyze social media, web and advertising data. Ensure design, messaging and voice are aligned with the brand and target market. Proven collaboration with vendors, clients, agencies and internal team to analyze problems and provide powerful solutions.
Affinity - Scottsdale, AZ | 2016 - 2017
Collaborate with marketing strategy departments, while leading design team to develop client's brand concept including values, vision, mission, positioning, and strategy.
Design - launch creative development and establish brand and style guides for clients. Direct digital marketing strategy and execute social media, email, and advertising campaigns. Build, design and execute marketing campaigns across multiple digital platforms. Manage and direct seasonal designers, interns and outside vendors.
Design, develop and manage websites. Improve usability and engagement on client websites to push beyond typical information resource. Responsible for all web maintenance, application integration and implementation of current SEO tactics.
Digital Marketing Director
Kyle Moyer & Co. - Scottsdale, AZ | 2016 - 2017
Implement effective marketing campaigns using innovative tooling and software solutions for digital strategy, reporting and research to enhance communication, brand awareness and interaction.
Regularly monitor the performance of social, web and advertising platforms to measure results and identify KPIs. Working closely with internal and external campaign managers and directors of PR to develop current and actionable digital communication. Cross-analyze results of digital communication and advertising platforms. Report campaign success and perform competitive research analyses.
Marketing Automation - Segment and organize prospect database to target campaign messaging for the best possible results and engagement. Continued maintenance of email database and software (Green Arrow). Uphold server reputation by optimizing the success of message delivery by monitoring analytics and campaign results.
Ethology - Scottsdale, AZ | 2015
Conduct in-depth digital marketing data analyses, using innovative research methods, for Ethology’s digital marketing departments, which includes email, social, search, analytics, user experience, content, local and strategy.
Distill findings and creative insights, both graphically and verbally, from large sets of qualitative and quantitative data into digestible and actionable recommendations. Develop, deliver and present strategic findings presentations to clients
Specialized in user-experience, research techniques and applications to collect data and perform secondary research on industry trends, reports, consumer trends to uncover insights that informs audience intelligence and improves solution and/or campaign performance.